![]() ![]() The only hesitation to fully agree with Chris is his analysis of why radio has lost listeners. Radio is a foreign concept, as she only hears it in the car and that only once in a while. Her world is CD’s and MP3 players where she can replay songs immediately (over, and over, and over). ![]() I contrast that with my five-year old, who cannot grasp the concept that I cannot replay a song that we hear on the radio. Trying to find the “good music” was next to impossible unless you were able to go to a large city and find some seedy record store that was in tune enough to carry some of the hard-to-find music, like Clash and Depeche Mode imports. In the opening chapters of the book I had many shared experiences, growing up in the 80’s and being a fan of the British New Wave and Punk music that crept into the top 40, but wasn’t the “hit” music. The difference is vast between those, as it is the difference between the understanding the market forces or being subject to them. I like this approach, as the long tail is not a “how-to”, but a “because why”. I enjoyed the book as it was much more of a social commentary than a business manual. ![]() I received it last week and have read it through fairly quickly. With great anticipation, I pre-ordered Chris Anderson’s The Long Tail two months ago. ![]()
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