![]() There is even a consultancy associated with it, which features Nobel laureates among its founding partners. The venue for our meeting is evidence for the wild success of their work: the Freakonomics brand has become the engine of such an enormous amount of activity there is a whole office devoted solely to its promotion. It handily shows three bits of the essence of Freakonomics: how well Dubner and Levitt – whose very successful partnership has now run for a decade, producing four mega- bestselling books and a popular podcast – play off each other how their interest in the world is so wide-ranging, extending all the way to whale excrement and how, in their presence, the most mundane observations are vulnerable to the kind of drilling down that might yield some counterintuitive conclusion – even one as casual and tenuous as my remark about my cat. And they’d only found five in five years.”įor a moment I wonder if this scene has been scripted for me. “For what purpose?” Dubner interrupts again. “They had been looking for orca poop and … ” It could smell the poop of the orca whale.” Levitt says. “I was watching TV last night and they had a dog who could smell … ” ![]() “Does she know what candy smells like? Just naturally?” ![]() “Does she know what everything smells like?” Dubner asks his colleague, without missing a beat. “Yes, she does,” says Levitt, the economist, in his softer lisp. ![]()
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